ARRIVAL OF GUEST

REGISTRATION

RED CARPET / COCKTAIL & NETWORKING

WELCOME NOTES

JULIET YAA ASANTEWA ASANTE

CEO | NATIONAL FILM AUTHORITY, GHANA & CONVENERI AFRICA CINEMA SUMMIT.

MOSES BABATOPE

CO-FOUNDER, GROUP DEPUTY MANAGING

DIRECTOR/MANAGING

DIRECTOR,THE FILMHOUSE GROUP - FILM HOUSE CINEMAS - FILMONE ENTERTAINMENT.

FUNMI ONUMA

COUNTRY MANGER, SILVERBIRD CINEMAS

SPONSOR NOTE - CINEMA NEXT

KHALIL STAILY

HEAD, CINEMANEXT AFRICA & MIDDLE EAST

ENGAGEMENT WITH INDUSTRY STAKEHOLDERS

DISCUSSION:

ROLE OF THE YOUTH IN CINEMA DEVELOPMENT

FRESH PERSPECTIVES, INNOVATIVE IDEAS, AND CREATIVITY TO THE AFRICAN FILM INDUSTRY - ADAPTING NEW TECHNOLOGIES TO DRIVE

THE INDUSTRY FORWARD DIVERSITY, INCLUSIVITY AND INFLUENCE OF THE YOUTH ON THE CINEMA DEVELOPMENT IN AFRICA

PANEL:

• TONY ASANKOMAH FILM CRITIC, CREATIVE WRITER, FOUNDER, GHMOVIEFREAK.COM
• EPIPHANIA SARAH AMA ABLORDE FILMMAKER, MEDIA CONSULTANT, AND MARKETING STRATEGIST
• NOWE A.C.I. SEGUN-OJO PUBLIC RELATIONS/ COMMUNICATIONS MANAGER THE FILMONE GROUP
• MAJEED SUHUYINI ACTOR, WRITER, FILMMAKER

MODERATOR:

JAY FOLEY

MEDIA PERSONALITY - 3MUSlC NETWORK

ENGAGEMENT WITH INDUSTRY STAKEHOLDERS - 2 DISCUSSIONS

YOUTH-CENTRIC FILM MARKETING: STRATEGIES FOR THE DIGITAL AGE

• - INNOVATIVE APPROACHES TO FILM PROMOTION
• - WHAT WORKS AND WHAT DOESN'T
• - GLOBAL PERSPECTIVES ON YOUTH-ORIENTED FILM MARKETING

PANEL:

• TITOK
• OLELE SALVADOR POP CULTURE JOURNALIST/TV HOST - 3MUSlC TV
• CYRIL ALEX GOCKEL MARKETING & BRANDS CONSULTANT
• LERNY LOMOTEY MEDIA PERSONALITY - 3MUSlC/PLUZZ FM
• JOSHUA BUERNORTY BOYE-DOE (KALY JAY) SOCIAL MEDIA INFLUENCER AND ACTIVIST

MODERATOR:

JAY FOLEY

MEDIA PERSONALITY - 3MUSlC NETWORK

HIGHLIGHT - CASTING AFRICA

SILVERBIRD OBSERVATION

FILM SCREENING18:30 PM SILVERBIRD OBSERVATION

COCKTAIL & NETWORKING CONTINUES

END OF DAY ONE

REGISTRATION & TRADE SHOW OPENS

MORNING REFRESHMENTS AND NETWORKING

OPENING CEREMONY

MC INTRODUCTION

WELCOME ADDRESS AND PRESENTATION

CINEMA'S ROLE IN UNLOCKING THE POTENTIAL OF THE AFRICAN CREATIVE ECONOMY

JULIET YAA ASANTEWA ASANTE

CEOI NATIONAL FILM AUTHORITY, GHANA & CONVENERI AFRICA CINEMA SUMMIT

KEYNOTE ADDRESS

HONOURABLE DR. IBRAHIM MOHAMMED AWAL MINISTER OF TOURISM ARTS AND CULTURE.

TRADITIONAL KEYNOTE ADDRESS - 3

ODENEHO KWAFO AKOTO III

PARAMOUNT CHIEF OF AKWAMU TRADITIONAL AREA

INDUSTRY PRESENTATION - 4

TOPIC: THE AFRICA CINEMA INDUSTRY - TRENDS,
CHALLENGES AND OPPORTUNITIES

MOSES BABATOPE

CO-FOUNDER, GROUP DEPUTY MANAGING DIRECTOR/MANAGING DIRECTOR,

THE FILMHOUSE GROUP - FILM HOUSE CINEMAS - FILMONE ENTERTAINMENT.

INDUSTRY PRESENTATION - 5

TOPIC:

IIDENTIFYING KEY MARKET DRIVERS, MOVIEGOING AND CONTENT TRENDS

FUNMI ONUMA

COUNTRY MANGER, SILVERBIRD CINEMAS.

PANEL DISCUSSION - INDUSTRY INSIGHT - 3

TOPIC: THE AFRICA CINEMA INDUSTRY- TRENDS, CHALLENGES AND OPPORTUNITIES

• DECODING THE KEY MARKET OPPORTUNITIES AND SERVICE GAPS THROUGH ANALYTICS
• ANALYSING PERFORMANCE AND OUTCOMES THROUGH DATA AND STATISTICS
• LESSONS LEARNED AND EXPANSION PLANS

PANEL:

• JOTHAM MICAH EAST AFRICA MARKETING MANAGER, CENTURY CINEMAX
• MOTHEO MATSAU DEP. CEO, STER-KINEKOR THEATRES
• OPE AJAYI DISTRIBUTOR (CINEMAX)/ PRESIDENT, CINEMA EXHIBITOR ASSOCIATION OF NIGERIA
• CHINAZA ONUZO

MODERATOR:

OJOMA OCHAI

CO-FOUNDER/ MANAGING PARTNER

CREATIVE ECONOMY PRACTICE -CHUB

AFRICAN COUNTRIES FEATURES, DISPLAYS &
HIGHLIGHTS SESSION - 1

FOCUS ON UGANDA

IRENE KAGGWA SEWANKAMBO

AG. EXECUTIVE DIRECTOR - UGANDA COMMUNICATIONS COMMISSION

PRESENTATION BY SPONSOR - CINEMA NEXT - 6

TOPIC: ENHANCING THE CINEMA EXPERIENCE

KHALIL STAILY

HEAD, CINEMANEXT AFRICA & MIDDLE EAST

PRESENTATION - 7

TOPIC: DRIVING MOVIE GOING IN DEVELOPING MARKETS.

JOHN MICHAEL SCHREINER SENIOR VICE PRESIDENT, THEATRE DEVELOPMENT, EMEA, IMAX CORPORATION.

PANEL DISCUSSION - NEW CONCEPTS - 4

TOPIC: CREATING NEW CINEMA DESIGN CONCEPTS FORA NEW GENERATION OF MOVIEGOERS: DESIGN, CONSTRUCTION AND TECHNOLOGY

• NEW CINEMA DESIGN CONCEPTS
• NEW TECHNOLOGY ADVANCEMENTS

PANEL:

• TK ARCHITECTS
• PIOTR GIERALTOWSKI (M.SC. ENG. ARCH.) FOUNDER AND OWNER, GIERALTOWSKI & PARTNERZY, EXTRACT DESIGN.

MODERATOR:

ABDUL-MALIK ADAM | DIRECTOR LVS AFRICA

PANEL DISCUSSION - CINEMA EXPERIENCE - 5

TOPIC: CREATING EXPERIENCES FOR A NEW GENERATION OF MOVIEGOERS: CINEMA CULTURE, FOOD, SALES AND MARKETING STRATEGIES

• BRINGING BACK THE AUDIENCE
• CINEMA GOING CULTURE
• UNIQUE SNACKS TO ENHANCE THE CINEMA EXPERIENCE IN AFRICA
• NEW SALES AND MARKETING STRATEGIES
• INNOVATIONS IN CUSTOMER ENGAGEMENT

PANEL:

• NANA YAW T.B. YEBOAH BUSINESS MANAGER, SILVERBIRD CINEMA -GHANA
• RAMESH RAPARTHI FILMMAKER/ENTREPRENEUR
• MICHAEL HARRY YAMSON
  CEO/SENIOR PARTNER AT ISHMAEL YAMSON AND ASSOCIATES

TRADE SHOW PROMO VIDEOS -2

AFRICAN COUNTRIES FEATURES, DISPLAYS & HIGHLIGHTS -2

NETWORKING LUNCH AND TRADE SHOW

MOVENPICK
BALL ROOM 1

PANEL DISCUSSION -AFRICAN STORYTELLING & CONTENT-6

TOPIC: EXPLORING THE IMPACT OF AFRICA ON GLOBAL CINEMA STORYTELLING

• IMPROVING PRODUCTION VALUES
• AUTHENTIC STORYTELLING
• ENHANCING MARKETING & DISTRIBUTION
• TAPPING INTO CINEMA'S BIGGEST OPPORTUNITY

PANEL:

• DANNY DAMMAH PRODUCER- TD AFRIQUE FILMS
• LADUN AWOBOKUN GENERAL MANAGER - FILMONE ENTERTAINMENT
• REBECCA OHENE-ASAH LECTURER - NATIONAL FILM AND TELEVISION INSTITUTE (INSTITUTE OF FILM AND TELEVISION)
• IVAN QUASHIGAH FILM PRODUCEROIRECTOR - FARMHOUSE PRODUCTIONS

MODERATOR:

OJOMA OCHAI
CO-FOUNDER/ MANAGING PARTNER
CREATIVE ECONOMY PRACTICE -CHUB

MUSICAL INTERLUDE/NETWORKING/ TRADE SHOW COFFEE BREAK .

DEPARTURE FROM MOVENPICK TO SILVERBIRD FOR STUDIO PRESENTATIONS

STUDIO PRESENTATIONS

SPECIAL SCREENINGS

END OF DAY TWO